Accounts and People of Note in the Ad Industry
By THE NEW YORK TIMES
Kathleen Barnes joined Kelliher Samets Volk, Burlington, Vt., in a new post, as a public relations and social media associate. She had been the annual giving coordinator in the Office of Parent and Alumni Relations at Champlain College, Burlington.
Jim Bell joined Forge Worldwide, Boston, in a new post, as a senior copywriter. He had been a senior copywriter at the Boston office of Digitas, part of the Publicis Groupe.
Jeff Browning, senior vice president of the Univision Television Group Sales unit of Univision Communications, where he ran the largest multimarket sales team based in Los Angeles, was named to a new post, senior vice president of sales for Univision News, based in New York. And Mark Dante, senior vice president for the Univision Client Development Group, based in Los Angeles, is also moving to New York, to become executive vice president for station group sales for the Univision Television Group.
Gary Calega joined Coupons.com, Mountain View, Calif., as vice president for marketing. He succeeds Paul Willard, who left to join Practice Fusion, San Francisco, as vice president for marketing. Mr. Calega had most recently been president at Agilone, Los Gatos, Calif.
Jason Clement and Robert Swartz joined Deutsch, New York, as the agency continues to add staff for its new Microsoft assignments. Mr. Clement becomes senior vice president and group planning director for innovations and digital; he had been director for emerging platforms at the New York office of Wieden & Kennedy. Mr. Swartz becomes senior vice president and group planning director; he had most recently been worldwide group account director on the I.B.M. account at Ogilvy & Mather Worldwide, New York, part of WPP. Deutsch is part of the Lowe & Partners Worldwide division of the Interpublic Group of Companies.
Cracker Barrel Old Country Store, Lebanon, Tenn., selected the Chicago office of Euro RSCG Worldwide, part of the Havas Worldwide unit of Havas, as its agency of record. The company spent about $45 million on advertising last year. The assignment had been handled by the Buntin Group, Nashville, which will continue to handle tasks like buying and planning for the restaurant and retail chain’s outdoor advertising.
Jonah Disend, chief executive at Redscout, New York, part of MDC Partners, will also serve in a new post at MDC, innovator at large.
Michael Farr joined D S Simon Productions, New York, in a new post, senior vice president and managing director for content. He had been senior vice president and general manager of the New York office of On the Scene Productions.
Fifth Third Bancorp, Cincinnati, named Leo Burnett, Chicago, part of the Publicis Groupe, as agency of record. The assignment had been handled by Olson, Minneapolis. Fifth Third spent $33.5 million to advertise in major media last year, according to Kantar Media.
Flaum Partners, New York, was renamed the Flaum Idea Group.
Laura Frerer-Schmidt joined the New York office of Rodale as publisher of Women’s Health magazine, effective on Sept. 6. She will assume duties from Jack Essig, who left to join Hearst Magazines, New York, part of the Hearst Corporation, as senior vice president, publishing director and chief revenue officer for Esquire magazine and the men’s enthusiast group. Mr. Essig had been a senior vice president at Rodale as well as publisher of Men’s Health magazine in addition to Women’s Health; Rodale last month promoted Ronan Gardiner, who had been associate vice president and associate publisher of Men’s Health, to publisher of Men’s Health. Ms. Frerer-Schmidt joins Rodale after serving as associate publisher at Self magazine, New York, part of the Condé Nast Publications unit of Advance Publications.
Rob Kabus joined Eleven, San Francisco, as president and chief marketing officer. As president, he succeeds Courtney Buechert, who becomes chief executive. Mr. Kabus had been president and global head of strategy at the Los Angeles office of Vizeum, part of the Aegis Media unit of the Aegis Group.
Lee Krackow joined C2C Outdoor, New York, as an account director. He had been an account director at Posterscope USA, part of the Posterscope Worldwide unit of Aegis Media, a division of the Aegis Group.
Renée Lewin, associate publisher at Good Housekeeping magazine, New York, part of the Hearst Magazines unit of the Hearst Corporation, was named associate publisher at another Hearst magazine, Harper’s Bazaar. She succeeds Freeda Fawal-Farah, who became associate publisher at a third Hearst magazine, Town & Country.
Marin Institute, San Francisco, which describes itself as a watchdog for the alcoholic beverage industry, was renamed Alcohol Justice.
Peter McGuinness joined the Chicago office of DDB Worldwide, part of the Omnicom Group, as president and chief executive. He succeeds Rick Carpenter, who left in December. Mr. McGuinness had been chairman and chief executive at Gotham, New York, part of the Interpublic Group of Companies, where two executives will assume his duties, serving as co-presidents of the agency: Nick Johnson, chief marketing officer, and Lyle Tick, managing director.
Arthur McKinley joined Kantar Video, New York, part of the Kantar unit of WPP, in a new post, vice president for business development. He had most recently been general manager of AditAll and Dynamic Video.
David R. Mitchell joined the Chicago office of SapientNitro, part of Sapient, as vice president for creative. He had been senior vice president and executive creative director at the Chicago office of Digitas, part of the Publicis Groupe.
Scott Neslund, president at Moxie, Atlanta, part of the ZenithOptimedia unit of the Publicis Groupe, will lead the agency after the departure of Joel Lunenfeld, chief executive, who left to join Twitter as director for global brand strategy.
R. R. Donnelley & Sons Company, Chicago, acquired Sequence Personal, New York, which offers software that enables readers to select relevant content to be digitally produced as specialized publications. Financial terms were not disclosed. Sequence Personal will operate as part of the CustomPoint Solutions Group unit of Donnelley.
Nathan Shamban joined Heat, San Francisco, as an account manager. He had been an account manager at Goodby, Silverstein & Partners, San Francisco, part of the Omnicom Group.
Richard Stainer, managing partner at Bartle Bogle Hegarty, London, joined the agency’s New York office as managing director. He succeeds Barney Robinson, who left to join Barton F. Graf 9000 as president. In London, Mr. Stainer was responsible for the Diageo and Google accounts; in New York, he will manage the agency’s relationship with Google globally as well as oversee the daily operations of BBH New York.
Thanasi Foods, Boulder, Colo., selected TDA_Boulder, Boulder, as agency of record for Duke’s Beef Jerky. Advertising and design had previously been handled internally. Spending was not disclosed.
Dan Verakis joined Cramer-Krasselt as senior vice president and director of public relations for the Chicago office. leading the agency’s public relations operation. He succeeds Rob Merritt, who left last summer, the agency said. Mr. Verakis had most recently run his own consultancy, Verakis Associates.
Marcadores: Publicis Groupe